Kids Library Home

Welcome to the Kids' Library!

Search for books, movies, music, magazines, and more.

Available items only
Print Material
Author Maynard, Micheline.

Title The end of Detroit : how the Big Three lost their grip on the American car market / Micheline Maynard.

Imprint New York : Currency/Doubleday, 2004.


Location Call No. OPAC Message Status
 KTC Book Collection  338.476292 M454e 2004    ---  Available
Edition 1st Currency pbk. ed.
Description 356 pages ; 21 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references and index.
Summary Drawing on a wide range of interviews with industry leaders, including Toyota's Fujio Cho, Nissan's Carlos Ghosn, Chrysler's Dieter Zetsche, BMW's Helmut Panke, and GM's Robert Lutz, as well as car designers, engineers, test drivers and owners, Maynard presents a stark picture of the culture of arrogance and insularity that led American car manufacturers astray. Maynard predicts that, by the end of the decade, one of the American car makers will no longer exist in its present form.
Contents How Detroit lost its grip -- A fallen comrade -- Two paths to the same conclusion -- Journey from the inside out -- Hot dogs, apple pie and Camry -- The challenger -- Nibbling from the bottom and the top -- Detroit south -- The end of Detroit -- What do customers really want? -- The world in 2010 -- A five-point manifesto for fixing Detroit's problems.
Subject Automobile industry and trade -- United States.
Automobile industry and trade -- United States -- Forecasting.
Competition, International.
Automobile industry and trade. (OCoLC)fst00822961
Automobile industry and trade -- Forecasting. (OCoLC)fst00822989
Competition, International. (OCoLC)fst00871509
United States. (OCoLC)fst01204155
Added Title How the Big Three lost their grip on the American car market
ISBN 0385507704 (pbk.)
9780385507707 (pbk.)

Available items only