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Author Millier, Paul.

Title Nuts, bolts and magnetrons : a practical guide for industrial marketers / Paul Millier and Roger Palmer.

Imprint Chichester ; New York : Wiley, ©2000.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (x, 309 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Bibliography Includes bibliographical references (pages 297-302) and index.
Contents The book's route maps -- You and this Book -- You and this book -- Finding Your Way Through the Company -- Your job outline -- Your position within the company -- Finding Your Way Through Marketing -- What is marketing? -- Principles of industrial marketing -- Technology and marketing -- Your Working Skills -- Effectiveness and efficiency -- Interpersonal skills -- Presentation skills -- Problem definition and decision-making -- Time management -- Industrial Marketing in Practice -- Setting a marketing strategy -- Planning marketing action -- The product offering -- The product -- Valuing the product -- Dealing with clients -- Dealing with partners -- Dealing with your Internal Environment -- Selling and marketing within the company -- Dealing with sales -- Working with technicians -- Co-ordination with other departments -- The Marketing Expert's Toolbox -- Marketing research and marketing information -- Marketing segmentation -- Technical analysis in marketing -- Marketing analysis -- Diagnosing the marketing situation -- Marketing planning templates.
Note Print version record.
Access Use copy Restrictions unspecified star MiAaHDL
Summary "Industrial or business-to-business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. There is seldom any formal understanding of marketing principles and the business benefits they can bring." "Building on a basis of recent Cranfield research and their own extensive work with experienced practising managers, Paul Millier and Roger Palmer have devised the perfect solution. A complete reference and toolkit for managers in the field, the book showcases a wealth of examples from European industry, and provides the information and guidance industrial marketers need to develop and prosper. Readers will learn how to be not only functionally efficient, but also effective, by managing relationships within and outside the firm."--Jacket.
Reproduction Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
System Details Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL
Processing Action digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL
Language English.
Subject Industrial marketing -- Management.
BUSINESS & ECONOMICS -- Marketing -- General.
BUSINESS & ECONOMICS -- Distribution.
Industrial marketing -- Management. (OCoLC)fst00971349
IndustriŽle producten.
Business & Economics.
Marketing & Sales.
Genre/Form Electronic books.
Electronic books.
Added Author Palmer, Roger.
Cover Title Nuts, bolts & magnetrons
Other Form: Print version: Millier, Paul. Nuts, bolts and magnetrons. Chichester ; New York : Wiley, ©2000 0471853259 (DLC) 00701071 (OCoLC)43032347
ISBN 0470842741 (electronic bk.)
9780470842744 (electronic bk.)
Standard No. AU@ 000053251041

Available items only