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E-Book/E-Doc
Author Beasley, Michael, 1980-

Title Practical web analytics for user experience : how analytics can help you understand your users / Michael Beasley.

Imprint Amsterdam : Morgan Kaufmann, an imprint of Elsevier, [2013]

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Location Call No. OPAC Message Status
 Axe Elsevier ScienceDirect Ebook  Electronic Book    ---  Available
Description 1 online resource (xv, 234 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
data file rda
Bibliography Includes bibliographical references and index.
Note Print version record.
Contents Part 1. Introduction to web analytics -- part 2. Learning about users through web analytics -- part 3. Advanced topics.
Summary Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more.
Subject Web usage mining.
Internet users -- Attitudes.
Web site development.
Analyse du comportement des internautes.
Internautes -- Attitudes.
Sites Web -- Développement.
COMPUTERS -- Enterprise Applications -- Business Intelligence Tools.
COMPUTERS -- Intelligence (AI) & Semantics.
Web site development
Web usage mining
Other Form: Print version: Beasley, Michael, 1980- Practical web analytics for user experience. Amsterdam : Morgan Kaufmann, an imprint of Elsevier, [2013] 0124046193 (DLC) 2013010542 (OCoLC)841050175
ISBN 9780124046948 (electronic bk.)
0124046940 (electronic bk.)
0124046193
9780124046191
Standard No. DEBBG BV042314333
DEBSZ 405349637
DEBSZ 481274197
NZ1 15193699
NZ1 16175277

 
    
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