| Description |
1 online resource (xviii, 241 pages) |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
| Series |
Why We Post |
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Why we post.
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| Summary |
Based on 15 months of ethnographic research, this book aims to understand why low-income Brazilians have invested so much of their time and money in learning about social media. Juliano Spyer explores this question from a number of perspectives, including education, relationships, work and politics. He argues that social media is the way for low-income Brazilians to stay connected to the family and friends they see in person on a regular basis, which suggests that social media serves a crucial function in strengthening traditional social relations. |
| Bibliography |
Includes bibliographical references (pages 199-236) and index. |
| Contents |
Half Title -- Series Information -- Title Page -- Copyright Page -- Dedication -- Introduction to the series Why We Post -- Acknowledgements -- Contents -- List of figures -- 1 The field site: emergent Brazil -- Social media in their own terms -- Why do they love social media? -- Social media in emergent Brazil -- Choosing a location -- The field site -- Historical context -- The people -- A migrant family from Salvador -- Tourism, migration and urbanisation -- The settlement -- A young peasant woman migrates to BalduÃUno -- Christianity73 |
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Moral and class distinctionsA local adult and his â#x80;rebelliousâ#x80;#x99; choice to be a fisherman -- Methods -- Choices to study social media use -- Ethical issues -- 2 The social media landscape: hiding in the light -- Invisibility as a strategy -- Learning oneâ#x80;#x99;s place in the world -- Encryption and â#x80;indirectsâ#x80;#x99; -- Speech encryption -- Mobiles, internet and conversation encryption -- Speech encryption and social media -- Hiding under the light -- Indirect messages -- Lucieneâ#x80;#x99;s indirects -- Social â#x80;narrowcastingâ#x80;#x99; -- Open secrets -- Conclusion |
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3 Visual postings: lights on, lights offâ#x80;Lights offâ#x80;#x99; -- What I do not show -- What I have shown here -- â#x80;Lights onâ#x80;#x99; -- Self-portraits, beauty and consumption -- Hair is often straightened and shows a fringe -- Selfies often display symbols of upward mobility such as clothing and accessories -- The expectation of receiving complimentary comments and likes -- The opposite of cool -- Displaying enjoyment -- Swimming pools, sandy beaches and alcohol -- Consuming food -- Displaying bonds -- Peer relations -- Couples, romance and marriage |
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Displaying faithEvangelical Christians display their faith through a rigorous dress code -- Indiretas -- Loss of trust -- Religious differences -- Conclusion -- 4 Intimacy: dense networks -- Friends and rivals -- Levels of closeness -- Adding mutual friends -- Rivalry as social glue -- â#x80;Sandwich livingâ#x80;#x99; and social media -- Trust, infidelity and spying -- Sex and marriage -- The expectation of infidelity35 -- Romance, infidelity and social media -- Social media and spying -- Sharing passwords and social shaming on YouTube |
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Parentâ#x80;#x93;child relationsMaternity, work and social media -- A place parents do not control -- Social media, parenting and sexuality -- Finding a middle ground -- Conclusion -- 5 Education and work: tensions in class -- Schooling in the settlement -- â#x80;I lived on a different planetâ#x80;#x99; -- Better schools, new problems -- A high school diploma to be â#x80;tranquiloâ#x80;#x99; -- Class separations12 -- How school staff see social media -- Social media as a school -- Spellchecking and the public display of literacy -- Children and gaming |
| Subject |
Internet and the poor -- Brazil.
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Social media -- Brazil.
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Social media -- Economic aspects -- Brazil.
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Digital divide -- Brazil.
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Médias sociaux -- Brésil.
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Médias sociaux -- Aspect économique -- Brésil.
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Fossé numérique -- Brésil.
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SOCIAL SCIENCE -- Media Studies.
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Digital divide
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Internet and the poor
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Social media
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Social media -- Economic aspects
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Brazil https://id.oclc.org/worldcat/entity/E39QbtfRB9KGtqfkFTFbfB77QY
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| Other Form: |
Print version: Spyer, Juliano. Social media in emergent Brazil. London : UCL Press, 2017 9781787351677 9781787351660 (OCoLC)990845259 |
| ISBN |
1787351688 (electronic book) |
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9781787351684 (electronic book) |
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1787351653 (electronic book) |
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9781787351653 (electronic book) |
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9781787351691 |
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1787351696 |
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9781787351707 |
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178735170X |
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9781787351677 |
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178735167X |
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9781787351660 |
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1787351661 |
| Standard No. |
AU@ 000061100829 |
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AU@ 000070045015 |
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AU@ 000061378254 |
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