| Edition |
1st ed. |
| Description |
1 online resource |
|
text txt rdacontent |
|
computer c rdamedia |
|
online resource cr rdacarrier |
|
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction -- Nodes, edges, and network measures -- Network structure and measures -- Network visualization -- Tie strength -- Trust -- Understanding structure through user attributes and behavior -- Building networks -- Entity resolution and link prediction -- Propagation in networks -- Community-maintained resources -- Location-based social interaction -- Social information filtering -- Social media in the public sector -- Business use of social media -- Privacy -- Case study: social network strategies for surviving the zombie. |
| Summary |
Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media. Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network. Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data. Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior. Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book. |
| Note |
Print version record. |
| Language |
English. |
| Subject |
Social media.
|
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Social networks.
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Human-computer interaction.
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Médias sociaux.
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Réseaux sociaux.
|
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social media.
|
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BUSINESS & ECONOMICS -- Negotiating.
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FAMILY & RELATIONSHIPS -- Interpersonal Relations.
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Human-computer interaction
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Social media
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Social networks
|
| Other Form: |
Print version: Golbeck, Jennifer. Analyzing the social web. 1st ed. Amsterdam : Elsevier, 2013 9780124055315 (DLC) 2012049046 (OCoLC)821560726 |
| ISBN |
0124058566 (electronic bk.) |
|
9780124058569 (electronic bk.) |
|
9781299196643 (ebk) |
|
1299196640 (ebk) |
|
9780124055315 |
|
0124055311 |
| Standard No. |
AU@ 000050859181 |
|
AU@ 000061011428 |
|
CHNEW 000721926 |
|
CHNEW 001011110 |
|
CHVBK 338947523 |
|
DEBBG BV042314310 |
|
DEBSZ 405347375 |
|
DEBSZ 481272194 |
|
NLGGC 356960862 |
|
NZ1 14822746 |
|
NZ1 15193679 |
|
UKMGB 019225249 |
|
