"The polo player with the raised mallet - everyone knows the Ralph Lauren logo. Now readers can learn the ... story of the man who is a true American fashion icon. Born in the Bronx, even as a teenager Ralph Lauren was known for his ... fashion sense, having a taste for both classic preppy clothes and vintage looks like beat-up leather jackets. He got his start in the fashion business by selling ties that he designed. From ties he went on to create a global fashion empire."-- Provided by publisher.