| Description |
1 online resource (xvi, 136 pages) : illustrations |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
| Bibliography |
Includes bibliographical references (pages 127-132) and index. |
| Summary |
Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product level, based on the notion of tradition. Specifically, the authors argue that firms may successfully innovate, exploiting the whole set of competencies, knowledge, values and culture that characterize a specific firm, territory, and/or age. Analyzing several international case studies, this book clearly shows how tradition may be effectively used, allowing companies to create successful new products and how to profit from them. The book tackles the main issues and problems of a tradition-based innovation approach, tracing the patterns of how old and new knowledge can be combined. Proposes a new strategic model for promoting and sustaining innovation at product levelMerges a theoretical perspective with actual casesDevelops a set of implications that allows managers and practitioners to implement an alternative approach to innovation. |
| Note |
Print version record. |
| Contents |
Front Cover; When Tradition Turns into Innovation: How Firms can Create and Appropriate Value Through Tradition; Copyright Page; Table of Contents; List of figures and tables; Acknowledgements; About the authors; Preface; Chapter 1. Re-thinking the innovation approach; Notes; Chapter 2. The meaning of tradition; Chapter 3. A tradition-based innovation strategy; Chapter 4. Case studies; Aboca; Amarelli; Apreamare; Barilla Group; Breguet; Brunello Cucinelli Group; Caffè Vergnano; Cartier; Cartiere Miliani Fabriano; Ditta Bortolo Nardini; The Kikkoman Corporation; Lavazza; The Lego Group; Lindt |
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PersolPerugina; Pictet & Cie; Shifman; Steinway & Sons; Tong Ren Tang; Chapter 5. Toward a new perspective of innovation; References; Index |
| Subject |
Technological innovations -- Economic aspects.
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Knowledge management.
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Intellectual property -- Valuation.
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Financial crises -- History -- 21st century.
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Knowledge Management |
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Innovations -- Aspect économique.
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Gestion des connaissances.
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Propriété intellectuelle -- Évaluation.
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Financial crises
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Intellectual property -- Valuation
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Knowledge management
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Technological innovations -- Economic aspects
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Produktinnovation
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Know-how
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Tradition
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Unternehmenskultur
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| Chronological Term |
2000-2099
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| Genre/Form |
History
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| Added Author |
Albino, Vito.
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| Other Form: |
Print version: Messeni Petruzzelli, Antonio. When tradition turns into innovation 9780857091734 (OCoLC)745978809 |
| ISBN |
1843346648 (electronic bk.) |
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9781843346647 (electronic bk.) |
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9781782424901 |
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1782424903 |
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9780857091734 |
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0857091735 |
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9781843346647 |
| Standard No. |
AU@ 000057010443 |
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AU@ 000068482523 |
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CHNEW 001012143 |
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DEBBG BV042314989 |
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DEBSZ 414274873 |
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