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Author Delahaye Paine, Katie, 1952-

Title Measure what matters : online tools for understanding customers, social media, engagement, and key relationships / Katie Delahaye Paine.

Imprint Hoboken, N.J. : Wiley, ©2011.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (252 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Contents You can now measure everything, but you won't survive without the metrics that matter to your business -- How to get started -- Seven steps to the perfect measurement program: how to prove your results and use your results to improve -- Yes, you can afford to measure: choosing the right measurement tool for the job -- How to measure marketing, public relations, and advertising in a social media world -- How to use numbers to get closer to your customers -- Measuring the impact of events, sponsorships, and speaking engagements -- How to measure influencers and thought leadership -- Measuring relationships with your local community -- Measuring what your employees think -- Threats to your reputation: how to measure crises -- Measuring relationships with salespeople, channel partners, and franchisees -- Measurement for nonprofits -- Measure what matters in higher education: how to get an A in measurement.
Summary "In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around. Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences. Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate. Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line."-- Provided by publisher.
Bibliography Includes bibliographical references and index.
Note Print version record.
Subject Customer services -- Research.
Social media -- Research.
BUSINESS & ECONOMICS -- Public Relations.
Customer services -- Research.
Social media -- Research.
Customer services -- Research. (OCoLC)fst00885561
Measurement. (OCoLC)fst01715944
Soziale Software
Sociala media -- forskning.
Forskning -- kundservice.
Genre/Form Electronic books.
Electronic books.
Other Form: Print version: Delahaye Paine, Katie, 1952- Measure what matters. Hoboken, N.J. : Wiley, 2011 9780470920107 (DLC) 2010043310 (OCoLC)669262744
ISBN 9781118016305 (electronic bk.)
1118016300 (electronic bk.)
9781118016312 (electronic bk.)
1118016319 (electronic bk.)
9781118016329 (electronic bk.)
1118016327 (electronic bk.)
Standard No. 3491500
AU@ 000046947935
AU@ 000052900429
AU@ 000053266222
DEBBG BV041907580
DEBSZ 397000367
NLGGC 332976688

Available items only