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Author Cerasale, Mark Vincent, 1969-

Title Business solutions on demand : transform the business to deliver real customer value / Mark Cerasale, Merlin Stone.

Imprint London ; Sterling, VA : Kogan Page, 2004.

Copies

Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Edition 1st ed.
Description 1 online resource (xviii, 278 pages) : illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Gale virtual reference library
Gale virtual reference library.
Bibliography Includes bibliographical references and index.
Contents 1 Business strategy; 2 Transformation in; 3 The low-cost; 4 The solutions; 5 Transformation in; 6 Industries; 7 Business innovation; 8 The business; 9 Solution creation; 10 The customer; 11 Solution marketing; 12 The industry; 13 Knowledge; 14 The knowledge; 15 Business design; 16 Change; Index.
Summary Based partly on IBM's own transformation and partly on the transformation that IBM has helped clients to achieve, this book shows how companies can increase sales and improve margins by introducing a range of solutions. It emphasizes the need to continually exceed customers' expectations.
Subject IBM Corporation
Business planning.
Strategic planning.
BUSINESS & ECONOMICS -- Strategic Planning.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Business planning. (OCoLC)fst00842819
Strategic planning. (OCoLC)fst01134371
Kundenorientierung
Genre/Form Electronic books.
Added Author Stone, Merlin, 1948-
Other Form: Print version: Cerasale, Mark Vincent, 1969- Business solutions on demand. 1st ed. London ; Sterling, VA : Kogan Page, 2004 0749441720 (DLC) 2003024779 (OCoLC)53441362
ISBN 1417519223 (electronic bk.)
9781417519224 (electronic bk.)
9780749446710
0749446714
9786610216567
6610216568
0749441720
9780749441722
Standard No. AU@ 000053242670
DEBBG BV044080996
DEBSZ 449070573
NZ1 11925050

 
    
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