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Author Osterwalder, Alexander, author.

Title Value proposition design : how to create products and services customers want / Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith.

Publication Info. Hoboken : John Wiley & Sons, 2014.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource : color illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Strategyzer series
Strategyzer series.
Note Online resource; title from PDF title page (Ebsco, viewed Feb. 5, 2015).
Includes index.
Contents Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.
Summary The authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan't resist Value Proposition Design helps you tackle a corechallenge of every business ' creating compelling productsand services customers want to buy. This practical book, pairedwith its online companion, will teach you the processes and toolsyou need to succeed. Using the same stunning visual format as the authors'global bestseller, Business Model Generation, this sequel explainshow to use the "Value Proposition Canvas" a practicaltool to design, test, create, and manage products and servicescustomers actually want. Value Proposition Design is for anyone who has beenfrustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blewup, or simply disappointed by the failure of a good idea. The bookwill help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas thatwon't work. You'll learn the simple but comprehensiveprocess of designing and testing value propositions, taking theguesswork out of creating products and services that perfectlymatch customers' needs and desires. Practical exercises, illustrations and tools help youimmediately improve your product, service, or new business idea. Inaddition the book gives you exclusive access to an online companionon You will be able to complete interactiveexercises, assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design complements and perfectlyintegrates with the "Business Model Canvas" fromBusiness Model Generation, a tool embraced by startups and largecorporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodologyfor success, with value propositions that sell, embedded inprofitable business models.
Subject Customer services -- Management.
Quality control.
Production management -- Quality control.
Business planning.
Strategic planning.
Customer relations.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Contrôle de qualité.
Conception de produits.
Conception de systèmes.
Service à la clientèle.
Organisation de l'entreprise.
Politique de l'entreprise.
Etude du travail.
Business planning. (OCoLC)fst00842819
Customer relations. (OCoLC)fst00885533
Customer services -- Management. (OCoLC)fst00885552
Production management -- Quality control. (OCoLC)fst01078326
Quality control. (OCoLC)fst01084966
Strategic planning. (OCoLC)fst01134371
Genre/Form Electronic books.
Electronic book.
Added Author Pigneur, Yves, author.
Bernarda, Greg, author.
Smith, Alan (Designer), author.
Other Form: Print version: Osterwalder, Alexander. Value proposition design 9781118968055 (OCoLC)894271736
ISBN 9781118968062 (electronic bk.)
1118968069 (electronic bk.)
9781118968079 (electronic bk.)
1118968077 (electronic bk.)
9781118973103 (electronic bk.)
1118973100 (electronic bk.)
9781118968055 (paper)
Music No. EB00595883 Recorded Books
Standard No. AU@ 000054572920
DEBBG BV042683284
DEBBG BV042743793
DEBBG BV044072087
DEBSZ 446584886
DEBSZ 473876493
DEBSZ 475038185
DKDLA 820120-katalog:000700580
NLGGC 390443727
NZ1 15919487
NZ1 16175353

Available items only