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Author Solis, Brian.

Title Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web / Brian Solis.

Imprint Hoboken, N.J. : John Wiley, ©2010.

Copies

Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (xvi, 382 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Bibliography Includes bibliographical references and index.
Contents Foreword / Ashton Kutcher -- Introduction: Welcome to the revolution -- Part I. The new reality of marketing and customer service : The social media manifesto: engage or die -- The case for socializing media, by the numbers -- Part II. Forever students of new media : The new media university : Social media 101 -- Social media 201 -- Social media 202 -- Social media 203 -- Social media 301 -- Social media 302 -- Social media 303 -- Social media 401 -- Social media 402 -- Social media 403 -- The new media university : MBA program: first year -- MBA program: second year -- Part III. Brand representative versus the brand you : Fusing the "me" in social media and the "we" in the social web -- Learning and experimentation lead to experience -- Part IV. We are the champions : Defining the rules of engagement -- The conversation prism: how to listen ; Unveiling the new influencers -- Part V. The social architect: developing a blueprint for new marketing : The human network -- The social marketing compass: creating a social media plan -- Divide and conquer: building marketing and service teams around social media programs -- Part VI. A little less conversation, a little more action: rising above the noise : A tale of two cities: social CRM and relationship management -- The contrast between earned and paid: when paying for friends makes cents -- The new media scorecard: measuring investment returns -- Conclusion -- Glossary.
Summary "Social marketing revitalizes and empowers every facet of our workflow and its supporting ecosystem. Seeing the bigger picture and tying our knowledge to the valuable feedback from our communities will help us guide businesses towards visibility, profitability, relevance and ultimately customer loyalty"--Preface.
Note Print version record.
Subject Internet marketing.
Social media -- Economic aspects.
Customer relations.
Online social networks.
BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
BUSINESS & ECONOMICS -- Marketing -- Multilevel.
BUSINESS & ECONOMICS -- Mail Order.
BUSINESS & ECONOMICS -- Marketing -- Direct.
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
Customer relations. (OCoLC)fst00885533
Internet marketing. (OCoLC)fst00977272
Online social networks. (OCoLC)fst01741311
Social media -- Economic aspects. (OCoLC)fst01767769
Kundrelationer.
Marknadsföring via internet.
Sociala medier -- ekonomiska aspekter.
Sociala nätverk online.
Genre/Form Electronic books.
Other Form: Print version: Solis, Brian. Engage! Hoboken, N.J. : John Wiley, ©2010 9780470571095 (DLC) 2010003837 (OCoLC)531718638
ISBN 9780470619698 (electronic bk.)
0470619694 (electronic bk.)
9780470619711 (electronic bk.)
0470619716 (electronic bk.)
9780470619704 (electronic bk.)
0470619708 (electronic bk.)
9786612548635
6612548630
9780470571095
0470571098
Standard No. 9786612548635
AU@ 000048867276
AU@ 000053261801
AU@ 000062335474
CDX 13210050
DEBSZ 449177238
DEBSZ 463010930
NZ1 13483033
NZ1 13813672
SEHIS 115748

 
    
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