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Author Anderson, Jamie, 1971-

Title The fine art of success : how learning great art can create great business / Jamie Anderson, Jörg Reckhenrich, Martin Kupp.

Imprint Chichester, West Sussex, U.K. : John Wiley & Sons, 2011.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Bibliography Includes bibliographical references.
Contents Foreword by Costas Markides -- About the Authors -- 1. Madonna Strategy on the Dance Floor -- 2. Titian Master and Intruder: Historical Perspectives on Strategic Innovation in the Venetian Art Market of the 16th Century -- 3. Hirst The Shark is Dead -- How to Build Yourself a New Market -- 4. Beuys Understanding Creativity -- Is Every Manager an Artist? -- 5. Picasso, van Gogh & Gauguin Art Lessons for Global Managers -- 6. Koons Made in Heaven, Produced on Earth: Creative Leadership -- The Art of Projection -- 7. Paik Global Groove -- Innovation through Juxtaposition.
8. Interview with Gerrit Gohlke, artnetReferences.
Summary You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys - Understanding creativit.
Subject Creative ability in business.
Success in business.
BUSINESS & ECONOMICS -- Corporate Governance.
BUSINESS & ECONOMICS -- Organizational Development.
BUSINESS & ECONOMICS -- Workplace Culture.
Creative ability in business. (OCoLC)fst00882438
Marketing. (OCoLC)fst01010167
Success in business. (OCoLC)fst01137062
Strategische planning.
Ekonomisk planering.
Framgångsrikt företagande.
Kreativitet i arbetslivet.
Genre/Form Electronic books.
Added Author Reckenrich, Jörg.
Kupp, Martin.
Other Form: Print version: Anderson, Jamie, 1971- Fine art of success. Chichester, West Sussex, U.K. : John Wiley & Sons, 2011 9780470661062 0470661062 (DLC) 2010045342 (OCoLC)677975309
ISBN 9781119208822 (electronic bk.)
1119208823 (electronic bk.)
9781119990161 (electronic bk.)
1119990165 (electronic bk.)
9781119992530 (electronic bk.)
1119992532 (electronic bk.)
9781119992547 (electronic bk.)
1119992540 (electronic bk.)
9780470661062 (cloth ; alk. paper)
Standard No. AU@ 000053266371
CHNEW 000938218
CHVBK 480185255
DEBBG BV041909626
DEBBG BV043393492
DEBSZ 39699962X
DEBSZ 485006278
GBVCP 85656950X
UKMGB 019194525

Available items only