| Description |
1 online resource. |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
| Series |
Health and human developme |
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Health and human development series.
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| Bibliography |
Includes bibliographical references and index. |
| Contents |
Improving the effectiveness of mass-mediated health campaigns: overcoming barriers to risk communication / Enny Das -- Increasing medication adherence in LEP (low-English proficiency) Latino populations: merging speech act theory and cultural competency / Lisa M. Guntzviller -- Evidence presentations in risk communication from a selective exposure perspective / Matthias R. Hastall, Silvia Knobloch-Westerwick -- Examing the relationship between genre-specific television viewing and tanning beliefs an attitudes / Hyunyi Cho and Nick Carcioppolo -- Reporting the risks of the 2009 swine flue pandemic: coverage in major U.S. newspapers / Nan Yu, Dennis Owen Forhlich, Jared Fougner, Lezhao Ren -- The portrayal of health problems in entertainment telvision: implications for the risk perception and health promotion / Marijke Lemal, KIathleen Custers, Jan Van den Bulck -- News coverage of public health issues: the role of news sources and the processes of news construction / Tsung-Jen Shih, Dominique Brossard, Rosalyna Wijaya -- Dance4life: evaluating a global HIV and AIDS prevention program for youth using the pre-im framework for process evaluation / Julia CM van Weert, Silvia ST Hermanns, Annemiek J. Linn, Barbara C. Schouten -- Influence of incidental affect and message framing on persuasion: the case of promoting sun protection behaviors / Xiaoli Nan. |
| Summary |
" Health risk communication deals with planned or unplanned communication to the public about the nature, impact and management of a wide array of health threats, such as cancer, HIV/AIDS or influenza pandemics. Traditional health risk communication models used to stress a one-way flow of health risk messages to the public. The dominant focus was on experts (government, health organizations ...) merely disseminating risk information and educating a lay and ignorant public about health threats. However, this simplistic top-down model of communication ignored the complex nature of the audience and the publics understanding of risk information. Fortunately, there has been a shift away from top-down communication about health threats. This book gathers research findings and theoretical reviews with a focus on the role of mass media as sources of health risk information, the role of message formats or frames and risk information source characteristics"-- Provided by publisher. |
| Note |
Description based on print version record. |
| Language |
English. |
| Subject |
Health risk communication.
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Health Education -- methods |
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Risques pour la santé -- Communication.
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HEALTH & FITNESS -- Diseases -- General.
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HEALTH & FITNESS -- Health Care Issues.
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MEDICAL -- Diseases.
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MEDICAL -- Health Care Delivery.
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MEDICAL -- Health Policy.
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MEDICAL -- Public Health.
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SOCIAL SCIENCE -- Disease & Health Issues.
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Health risk communication
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| Added Author |
Lemal, Marijke, editor.
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Merrick, Joav, 1950- editor.
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| Other Form: |
Print version: Health risk communication New York : Nova Publishers, [2013] (DLC) 2012943230 |
| ISBN |
9781622575527 (ebook) |
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1622575520 |
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9781622575442 (hardback) |
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162257544X |
| Standard No. |
AU@ 000066755708 |
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NZ1 15492611 |
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DEBSZ 472784633 |
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DEBBG BV044088832 |
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DEBBG BV042795540 |
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AU@ 000053336146 |
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