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Author Sugiyama, Kotaro.

Title The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency / Kotaro Sugiyama, Tim Andree.

Imprint New York : McGraw-Hill, 2011.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (xxiv, 310 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Bibliography Includes bibliographical references and index.
Contents The origins of the Dentsu way -- Breadth and depth: an overview of Dentsu scope and services -- From AIDMA to AISAS: the growing importance of cross communication -- Cross communication: a look at what makes it work -- Creating scenarios for cross communication -- Case studies of the cross switch way -- The cross switch design process -- From insight to scenario creation -- Structural design and measurement for cross switch.
Note Print version record.
Subject Dents.
Dents. (OCoLC)fst00545354
Advertising agencies -- Japan -- Management.
Marketing -- Management.
BUSINESS & ECONOMICS -- Marketing -- General.
BUSINESS & ECONOMICS -- Distribution.
Advertising. (OCoLC)fst00797511
Advertising agencies -- Management. (OCoLC)fst00797822
Marketing -- Management. (OCoLC)fst01010209
Japan. (OCoLC)fst01204082
Genre/Form Electronic books.
Added Author Andree, Tim.
Other Form: Print version: Sugiyama, Kotaro. Dentsu way. New York : McGraw-Hill, 2011 9780071748124 (DLC) 2010025379 (OCoLC)642511340
ISBN 9780071752787 (electronic bk.)
0071752781 (electronic bk.)
Standard No. AU@ 000046865189
AU@ 000053271652

Available items only