Introduction; 1. The Challenge of Mission; 2. The Challenge of Change; 3. The Challenge of Managing for Results; 4. Serving the Customer; 5. Selling the Product; 6. Forming Effective Partnerships; 7. Creating a Climate for Innovation; 8. Sharing the Power; 9. Valuing People; 10. Communicating Effectively; Conclusion: Putting It All Together; Index.
This text seeks to bring to the management of nonprofit and public sector organizations the kind of concepts long applied to commercial firms. It analyzes the problems and concerns that these organizations share and provides a set of organizing principles to improve their management.