| Edition |
14e, fourteenth edition. |
| Description |
xxvi, 704 pages : illustrations (chiefly color), color maps ; 28 cm |
|
text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
| Bibliography |
Includes bibliographical references and indexes. |
| Contents |
Part One. Introduction and overview. Globalization -- Part Two. National differences. National differences in political, economic, and legal systems -- National differences in economic development -- Differences in culture -- Ethics, corporate social responsibility, and sustainability -- Part Three. The global trade and investment environment. International trade theory -- Government policy and international trade -- Foreign direct investment -- Regional economic integration -- Part Four. The global monetary system. The foreign exchange market -- The international monetary system -- The global capital market -- Part Five. The strategy and structure of international business. The strategy of international business -- The organization of international business -- Entering developed and emerging markets -- Part Six. International business functions. Exporting, importing, and countertrade -- Global production and supply chain management -- Global marketing and business analytics -- Global human resource management -- Accounting and finance in international business -- Part Seven. How the iPhone is made: Apple's global production system -- Kenya : an African lion -- Poland : Eastern Europe's economic miracle -- Culture and business in Saudi Arabia -- Microsoft goes carbon neutral -- A tale of two nations : Ghana and South Korea -- American steel tariffs -- Starbucks' foregin direct investment -- The cost of Brexit -- Managing foreign currency exposure at 3M -- Pakistan takes another IMF loan -- Saudi Aramco -- Red Bull -- Dow Chemical's global matrix structure -- Walmart International -- IKEA entering India finally! -- Higher education exporting and international competitiveness -- Blockchain technology and global supply chains -- Marketing sneakers -- Global mobility at Shell. |
| Subject |
International business enterprises -- Management.
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Competition, International.
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Competition, International (OCoLC)fst00871509
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International business enterprises -- Management
(OCoLC)fst00976812
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| ISBN |
9781260387544 (hardback edition ; alk. paper) |
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1260387542 (hardback edition ; alk. paper) |
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9781264383870 (loose-leaf edition ; alk. paper) |
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1264383878 (loose-leaf edition ; alk. paper) |
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