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Title The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership / Tamara L. Gillis editor ; foreword by Natasha Nicholson.

Imprint San Francisco, CA : Jossey-Bass, 2011.

Copies

Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Edition 2nd ed.
Description 1 online resource (xxix, 442 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Jossey-Bass business & management series.
Bibliography Includes bibliographical references and index.
Contents pt. 1. Foundations of business communication -- pt. 2. Managing communication -- pt. 3. Internal communication -- pt. 4. Public relations -- pt. 5. Marketing communication.
Summary "The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types--large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation"--Provided by publisher.
Note Print version record.
Subject Communication in organizations -- United States.
Management and Business Studies.
Communication in organizations. (OCoLC)fst00870217
United States. (OCoLC)fst01204155
Kommunikation inom organisationer.
Genre/Form Electronic books.
Electronic book.
Added Author Gillis, Tamara L.
International Association of Business Communicators.
Other Form: Print version: IABC handbook of organizational communication. 2nd ed. San Francisco : Jossey-Bass, 2011 9780470894064 (DLC) 2011002089 (OCoLC)697979921
ISBN 9781118016336 (electronic bk.)
1118016335 (electronic bk.)
9781118016343 (ebk)
1118016343 (ebk)
9781118016350 (ebk)
1118016351 (ebk)
9780470894064 (cloth)
0470894067 (cloth)
Standard No. 9786613052537
AU@ 000055758218
DEBBG BV044151745
DEBSZ 396968554
DEBSZ 425883558
DEBSZ 430964919
DEBSZ 449229807
NZ1 15122442

 
    
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