| Description |
xiii, 194 pages : illustrations ; 23 cm |
|
text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
| Language |
Text in English. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Getting started -- Learn about your organization -- Get notified of marketing requests -- Set up project management -- Content creation -- Staff training and interactions -- Who are your users? -- Tracking and reports -- Outside contacts -- Bonus insights. |
| Summary |
In her job managing a public library's marketing needs, Goodman found books with tips on writing marketing plans, but nothing on how to set up her process, or what to consider in the project. Her goal in this book is to help the reader manage any aspect of marketing work in a library, archive, or other cultural organization. In the face of changing technology, she does not recommend software or websites, but explains the concepts and suggests of functionality to look for in order to complete the task. -- Adapted from preface. |
| Subject |
Libraries -- Marketing -- Handbooks, manuals, etc.
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Archives -- Marketing -- Handbooks, manuals, etc.
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Marketing -- Management -- Handbooks, manuals, etc.
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Marketing -- Data processing -- Handbooks, manuals, etc.
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Libraries -- Marketing.
(OCoLC)fst00997415
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Marketing -- Data processing.
(OCoLC)fst01010187
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Marketing -- Management.
(OCoLC)fst01010209
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| Genre/Form |
Handbooks and manuals. (OCoLC)fst01423877
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Handbooks and manuals.
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| ISBN |
9780838918128 (paperback ; alkaline paper) |
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0838918123 (paperback ; alkaline paper) |
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