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Author Davis, John, 1960 February 17-

Title The Olympic games effect : how sports marketing builds strong brands, revised and updated / John A. Davis.

Imprint Hoboken, N.J. : Wiley, 2012.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Edition Rev. and updated.
Description 1 online resource (xviii, 398 .) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Title from title screen.
Bibliography Includes bibliographical references and index.
Subject Olympics -- Economic aspects.
Sports -- Marketing.
Branding (Marketing)
Branding (Marketing) (OCoLC)fst01743755
Olympics -- Economic aspects. (OCoLC)fst01045589
Sports -- Marketing. (OCoLC)fst01130476
Genre/Form Electronic books.
Added Title How sports marketing builds strong brands
Other Form: Print version: Davis, John, 1960 February 17- Olympic Games effect. 2nd ed. Hoboken, N.J. : Wiley, 2012 9781118171684 (OCoLC)757931441
ISBN 9781118171691 (ePDF)
1118171691 (ePDF)
9781118171707 (Mobi)
1118171705 (Mobi)
9781118171714 (ePub)
1118171713 (ePub)
Standard No. AU@ 000053284596

Available items only