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Title Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher.

Imprint Hackensack, New Jersey : World Scientific Pub., c2004.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description viii, 269 p.
Note "All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
Bibliography Includes bibliographical references.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Brand name products -- Management -- Congresses.
Branding (Marketing) -- Congresses.
Corporate culture -- Congresses.
Corporate image -- Congresses.
Competition, International -- Congresses.
Organisatiecultuur.
Merken.
Internationale ondernemingen.
Corporate identity.
Indexed Term Comparative business cultures
Global brands
Genre/Form Electronic books.
Added Author Rothacher, Albrecht.
ProQuest (Firm)
ISBN 9812388567 (pbk.)

 
    
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