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Global brand strategy : unlocking brand potential across countries, cultures & markets


Van Gelder, Sicco, 1964-
London ; Sterling, VA : Kogan Page, 2003. 2003

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Global brand strategy : world-wise marketing in the age of branding


Steenkamp, Jan-Benedict E. M., author.
London : Palgrave Macmillan, [2017] 2017

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The pirate inside : building a challenger brand culture within yourself and your organization


Morgan, Adam.
Chichester, England ; Hoboken, NJ : John Wiley & Sons, 2004. 2004

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