Includes bibliographical references (pages 275-286) and index.
Contents
Ending the silence -- The daisy dilemma -- From virtue to the voice of agency -- Presenting yourself as a nurse -- Tell the world what you do -- Creating anecdotes and arguments -- How the news media work -- Reaching out to the media -- In your own voice : letters to the editor, op-eds, and blogs -- Getting it right -- Appearing on television and radio -- Opportunities and challenges ahead.
