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Author Parta, R. Eugene, 1940-

Title Under the Radar : Tracking Western Radio Listeners in the Soviet Union / R. Eugene Parta.

Publication Info. [New York?] : Central European University Press, [2022]

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Location Call No. OPAC Message Status
 Axe JSTOR Open Ebooks  Electronic Book    ---  Available
Description 1 online resource
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Access to content denied by publisher. Description cannot be verified; title from digital cover (viewed on July 08, 2022).
Access Open Access EbpS
Contents Machine generated contents note: Acknowledgements -- Foreword -- Introduction -- Prelude: My Road to Radio Liberty (amabile) -- First Movement (1965-1970): Early Years of Audience Research (andante) -- Second Movement (1970-1980): First Steps in Audience Interviewing (accelerato) -- Photo section. -- Third Movement (1981-1985): Audience Research Breaks New Ground (sforzando) -- Fourth Movement (1986-1990): Perestroika Changes the Game (fuocoso) -- Fifth Movement (1991-1994): The Post-Soviet Transition (vittorioso, capriccioso, lamentoso) -- Postlude: Past Successes and the Road Ahead (coda) -- Appendix 1: Charts and Graphs referenced in text -- Appendix 2: Vignettes: Max Ralis, Helmut Aigner, Christopher Geleklidis, Steen Sauerberg, Andrei Nazarov, Ivan Myhul, Viktor Nekrasov, Andrei Sinyavsky, Aleksandr Galich, Victor Grayevsky, Vladimir Shlapentokh, Boris Grushin, Yuri Levada, Irina Alberti -- Appendix 3: Methodologies. MIT Simulation. Contribution of Ithiel de Sola Pool -- Appendix 4: Excerpts from Questionnaires, BALEs, BGRs -- Appendix 5: Subsequent careers of SAAOR/MOR Staffers -- Bibliography -- Index.
Summary "Western democracy is currently under attack by a resurgent Russia, weaponizing new technologies and social media. How to respond? During the Cold War, the West fought off similar Soviet propaganda assaults with shortwave radio broadcasts. Founded in 1949, the US-funded Radio Free Europe/Radio Liberty broadcast uncensored information to the Soviet republics in their own languages. About one-third of Soviet urban adults listened to Western radio. The broadcasts played a key role in ending the Cold War and eroding the communist empire. R. Eugene Parta was for many years the director of Soviet Area Audience Research at RFE/RL, charged among others with gathering listener feedback. In this book he relates a remarkable Cold War operation to assess the impact of Western radio broadcasts on Soviet listeners by using a novel survey research approach. Given the impossibility of interviewing Soviet citizens in their own country, it pioneered audacious interview methods in order to fly under the radar and talk to Soviets traveling abroad, ultimately creating a database of 51,000 interviews which offered unparalleled insights into the media habits and mindset of the Soviet public. By recounting how the "impossible" mission was carried out, Under the Radar also shows how the lessons of the past can help counter the threat from a once and current adversary"-- Provided by publisher.
"Western democracy is currently under attack by a resurgent Russia, weaponizing new technologies and social media. How to respond? During the Cold War, the West fought off similar Soviet propaganda assaults with shortwave radio broadcasts. Founded in 1949, the US-funded Radio Free Europe/Radio Liberty broadcast uncensored information to the Soviet republics in their own languages. About one-third of Soviet urban adults listened to Western radio. The broadcasts played a key role in ending the Cold War and eroding the communist empire.R. Eugene Parta was for many years the director of Soviet Area Audience Research at RFE/RL, charged among others with gathering listener feedback. In this book he relates a remarkable Cold War operation to assess the impact of Western radio broadcasts on Soviet listeners by using a novel survey research approach. Given the impossibility of interviewing Soviet citizens in their own country, it pioneered audacious interview methods in order to fly under the radar and talk to Soviets traveling abroad, ultimately creating a database of 51,000 interviews which offered unparalleled insights into the media habits and mindset of the Soviet public. By recounting how the "impossible" mission was carried out, Under the Radar also shows how the lessons of the past can help counter the threat from a once and current adversary"-- Provided by publisher.
Subject Radio Free Europe.
Radio Liberty.
Voice of America (Organization)
Radio Free Europe
Radio Liberty
Voice of America (Organization)
Radio broadcasting -- Soviet Union.
Radio audiences -- Soviet Union.
Cold War.
Radio -- URSS.
Guerre froide.
HISTORY / Modern / 20th Century
Radio audiences
Radio broadcasting
Soviet Union
Cold War (1945-1989) (OCoLC)fst01754978 https://id.oclc.org/worldcat/entity/E39Qhp4vBbvhYhcM6fy9r83JBX
ISBN 9633864569 (electronic book)
9789633864562 (electronic bk.)
9633864550
9789633864555 (hb)
Standard No. AU@ 000072326907

 
    
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