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Print Material
Author Jacobson, Lisa, 1962-

Title Raising consumers : children and the American mass market in the early twentieth century / Lisa Jacobson.

Imprint New York : Columbia University Press, c2004.


Location Call No. OPAC Message Status
 FSCC Non-Fiction  339.47 JAC 2004    ---  Available
Description xii, 299 p. : ill. ; 24 cm.
Series Popular cultures, everyday lives
Bibliography Includes bibliographical references (p. [227]-281) and index.
Contents "Big sales from little folks": the development of juvenile advertising -- From thrift education to consumer training: reforming the child spender -- Heroes of the new consumer age: imagining boy consumers -- Athletic girls and beauty queens: imagining the peer-conscious adolescent consumers -- Revitalizing the American home: playrooms, parenting, and the middle-class child consumer -- Radio clubs and the consolidation of children's consumer culture during the great depression.
Subject Child consumers -- United States -- History -- 20th century.
Market segmentation -- United States -- History -- 20th century.
Target marketing -- United States -- History -- 20th century.
Advertising and children -- United States -- History -- 20th century.
ISBN 0231113889 (cloth : alk. paper)
Standard No. NLGGC 262341484

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