| Description |
xxxi, 511 pages : color illustrations ; 27 cm |
|
text txt rdacontent |
|
unmediated n rdamedia |
|
volume nc rdacarrier |
| Bibliography |
Includes bibliographical references (pages 475-485) and indexes. |
| Contents |
Part 1. An Introduction to Retailing: -- The World of Retailing -- Customer Value, Services, and Retailing Technologies -- Part 2. Effective Retail Strategies: -- An Overview of the Retail Planning and Management Process -- The Retail Environment: A Situational and Competitive Analysis -- Evaluation and Identification of Retail Customers -- Part 3. Internal Planning and Management: -- Retailing Information Systems and Research -- Selecting the Appropriate Market and Location -- Financial Aspects of Operations Management -- Merchandise Buying and Handling -- Human Resource Management -- Part 4. Retail Tactics, Laws, and Ethics: -- Pricing in Retailing -- Developing an Effective Integrated Marketing Communications Mix -- Customer Service in Retailing -- Laws and Ethics -- Diversity and Trends in Retailing. |
| Subject |
Retail trade -- Management.
|
|
Retail trade -- Management.
(OCoLC)fst01096113
|
| Added Author |
Ogden, Denise T.
|
| ISBN |
0618223452 |
|
9780618223459 |
|
