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Author Couper, Mick.

Title Designing effective Web surveys / Mick P. Couper.

Imprint Cambridge ; New York : Cambridge University Press, 2008.


Location Call No. OPAC Message Status
 Axe Books 24x7 IT E-Book  Electronic Book    ---  Available
Description 1 online resource (xvii, 398 pages) : color illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Bibliography Includes bibliographical references (pages 363-387) and indexes.
Contents The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design.
Note Print version record.
Summary A practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory.
Subject Dierkes, Karl J.
Social surveys -- Methodology.
Internet surveys.
Surveys -- Methodology -- Technological innovations.
Data Collection -- organization & administration.
Research Design.
SOCIAL SCIENCE -- Methodology.
Internet surveys. (OCoLC)fst01744644
Social surveys -- Methodology. (OCoLC)fst01123398
Empirische Sozialforschung
Genre/Form Electronic books.
Electronic book.
Other Form: Couper, Mick. Designing effective Web surveys. Cambridge ; New York : Cambridge University Press, 2008 9780521889452 (DLC) 2008021409 (OCoLC)228676672
ISBN 9780521889452
9780521717946 (pbk.)
0521717949 (pbk.)
9780511454486 (ebook)
0511454481 (ebook)
0511456212 (electronic bk.)
9780511456213 (electronic bk.)
9780511457524 (electronic bk.)
0511457529 (electronic bk.)
9780511499371 (electronic bk.)
051149937X (electronic bk.)
Standard No. AU@ 000062558518
CDX 9530292
DEBBG BV040084897
NZ1 14700548

Available items only