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Author Seley, Anneke, 1958-

Title Sales 2.0 : improve business results using innovative sales practices and technology / Anneke Seley, Brent Holloway.

Imprint Hoboken, N.J. : Wiley, 2009.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (xvii, 238 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Bibliography Includes bibliographical references (pages 229-232) and index.
Contents Part 1. Selling in the twenty-first century -- 1. What is Sales 2.0? -- 2. Why is Sales 2.0 Imperative for Your Business? -- 3. Sales 1.0 to Sales 2.0: Changing Mindset -- 4. Sales 2.0 Results and Rewards -- 5. Seven Misperceptions about Sales 2.0 -- 6. Eight Sales 2.0 Imperatives -- 7. R U Sales 2.0? A Checklist -- Part 2. Your entry into Sales 2.0 -- 8. What is Inside Sales? -- 9. Sales Development: Generating, Qualifying, and Managing Leads -- 10. Telesales: Selling by Telephone and Web -- 11. The Benefits of Inside Sales -- Part 3. Profiles of four Sales 2.0 leaders -- 12. Oracle Corporation: The Original Sales 2.0 Company -- 13. WebEx Communications: Software-as-a-Service Leader and Sales 2.0 Showcase -- 14. An Emerging Sales 2.0 Pioneer -- 15. Syneron: Visionary Sales Leadership in an Unexpected Industry -- Part 4. Getting started with Sales 2.0 -- 16. Your Sales 2.0 Plan: Making a Transition -- 17. Sales 2.0 Strategy: Realigning Your Sales Organization -- 18. Sales 2.0 People: Assessing Staffing, Training, and Compensation -- 19. Sales 2.0 Process: Defining and Measuring Your Customer-Centric Sales Steps -- 20. Sales 2.0 Technology: Selecting the Right Enabling Tools.
Summary "In Sales 2.0, authors Seley and Holloway demystify the emerging Sales 2.0 trend and provide a framework that business leaders and sales professionals can use to implement it in their organizations. They explain why traditional sales tactics no longer work and why you should change the way you sell. They explore Sales 2.0 in practice and showcase four industry-leading companies currently using Sales 2.0 successfully and profitably. They show you how to align your sales resources with customer opportunities to create better sales force deployment and territory coverage. That means segmenting your sales process steps, customers, and opportunities and using the most profitable sales channel or communication medium to engage more buyers."
"Ideal for sales teams in any industry, Sales 2.0 finally marries Web 2.0 technologies with the innovative sales practices those technologies enable, resulting in improved sales productivity and results. The business of sales is changing; whether your business changes with it will determine your long-term success. Sales 2.0 is the next step in the evolution of sales."--Jacket.
Note Print version record.
Subject Selling -- Data processing.
Selling -- Technological innovations.
Sales management -- Technological innovations.
BUSINESS & ECONOMICS -- Marketing -- General.
BUSINESS & ECONOMICS -- Distribution.
Selling -- Data processing. (OCoLC)fst01111999
Selling -- Technological innovations. (OCoLC)fst01112057
Genre/Form Electronic books.
Added Author Holloway, Brent, 1974-
Other Form: Print version: Seley, Anneke, 1958- Sales 2.0. Hoboken, N.J. : Wiley, 2009 9780470373750 047037375X (DLC) 2008029060 (OCoLC)233030358
ISBN 9780470425527 (electronic bk.)
0470425520 (electronic bk.)
047037375X (cloth)
Standard No. 9786612008894
AU@ 000045268199
AU@ 000048785402
AU@ 000053318354
DEBSZ 396228658

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