| Description |
1 online resource (112 pages) : illustrations (some color). |
|
text txt rdacontent |
|
computer c rdamedia |
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online resource cr rdacarrier |
| Series |
Sports brands |
|
Sports brands (Essential Library (Firm))
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Forever faster -- Brothers divided -- Becoming Puma -- Sneaker wars -- Winning and losing basketball -- Puma stands out -- Seventy years later -- The future of Puma -- Essential facts. |
| Summary |
Chronicles the history of Puma, and examines how they work with and influence sports leagues, teams, and players, and its role in the lives of everyday consumers. Highlights innovations in athletic shoes that Puma has introduced. Includes color photographs, sidebars, a glossary, and additional resources. |
| Audience |
9-12. |
|
1260 Lexile. |
| System Details |
Mode of access: World Wide Web. |
| Note |
Description based on book record. |
| Subject |
Puma (Firm) -- History.
|
|
Sporting goods industry -- History.
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Sneakers.
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Shoes.
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Athletic shoes -- History.
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Electronic books.
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| ISBN |
9781098270919 |
|
