Description |
1 online resource (112 pages) : illustrations (chiefly color). |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
Series |
Sports brands |
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Sports brands (Essential Library (Firm))
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Bibliography |
Includes bibliographical references and index. |
Contents |
Hot new release -- In the beginning -- Expansion and growth -- A marketing master -- Promoting Nike -- Nike's family of products -- High-tech design -- Controversies -- Teaming up to do good -- Essential facts. |
Summary |
Provides a history of the American shoe and apparel company Nike. Describes the company's founding, innovative products, commercial success, controversies, and the building of its worldwide brand. Features sidebars, a glossary, and further resources. |
Audience |
9-12. |
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1150 Lexile. |
System Details |
Mode of access: World Wide Web. |
Note |
Description based on book record and eBook viewed on September 8, 2022. |
Subject |
Nike (Firm) -- History.
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Sporting goods industry -- History.
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Sneakers.
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Shoes.
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Athletic shoes -- History.
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Electronic books.
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ISBN |
9781098270896 |
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