| Description |
x, 194 pages : illustrations ; 21 cm |
|
text rdacontent |
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unmediated rdamedia |
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volume rdacarrier |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The politics of "big-brand sustainability : The rise of eco-business ; The business of eco-business ; The governance power of eco-business ; Partnering with power ; The limits of eco-business ; A branded world -- The eco-business setting : The rise of global environmentalism ; The growth of big retail ; Globalization of production ; Scarcity and instability ; The emerging middle class ; Competing for the world's eco-business -- The eco-business market advantage : Bottom-line eco-efficiency ; Top-line growth ; Choosing environment and profit? -- Eco-business tools of supply-chain power : Capturing supply-chain value ; Managing supply-chain value ; Eco-business tools for supply-chain control ; The rising power of eco-business -- The supply-chain eco-business of brand growth : Securing resources ; Coercing and cooperating for added value ; Rolling back process ; "Sustainable" shipping ; Connecting with consumers ; Scaling up eco-business -- Eco-business governance : Big brands' governing authority ; Leading and guiding business ; Keeping pace with the global economy ; Ecological sustainability ; Engaging with eco-business. |
| Summary |
"McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutral. Today, big-brand companies seem to be making commitments that go beyond the usual "greenwashing" efforts undertaken largely for public relations purposes. In Eco-Business, Peter Dauvergne and Jane Lister examine this new corporate embrace of sustainability, its actual accomplishments, and the consequences for the environment. For many leading-brand companies, these corporate sustainability efforts go deep, reorienting central operations and extending through global supply chains. Yet, as Dauvergne and Lister point out, these companies are doing this not for the good of the planet but for their own profits and market share in a volatile, globalized economy. They are using sustainability as a business tool. Advocacy groups and governments are partnering with these companies, eager to reap the governance potential of eco-business efforts. But Dauvergne and Lister show that the acclaimed eco-efficiencies achieved by big-brand companies limit the potential for finding deeper solutions to pressing environmental problems and reinforce runaway consumption. Eco-business promotes the sustainability of big business, not the sustainability of life on Earth."--Publisher's website. |
| Subject |
Sustainable development.
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Branding (Marketing)
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Branding (Marketing) (OCoLC)fst01743755
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Sustainable development. (OCoLC)fst01139731
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| Added Author |
Lister, Jane.
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| ISBN |
9780262018760 (hardcover : alk. paper) |
|
0262018764 (hardcover : alk. paper) |
| Standard No. |
40022068902 |
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