Kids Library Home

Welcome to the Kids' Library!

Search for books, movies, music, magazines, and more.

     
Available items only
Print Material
Author Garfield, Simon.

Title Just my type : a book about fonts / Simon Garfield.

Imprint New York : Gotham Books, [2011]

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  686.221 G18j 2011    ---  Available
 Axe Special Collections Whitesitt  686.221 G18j 2011 c.2  ---  Lib Use Only
Description 356 pages : illustrations ; 22 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Note "First published in Great Britain in 2010 by Profile Books"--Title page verso.
Bibliography Includes bibliographical references (pages 333-335) and index.
Contents Foreword / by Chipp Kidd -- Introduction : Love letters -- We don't serve your type -- Capital offence : Gill Sans -- Legibility vs readability : Albertus -- Can a font make me popular? : Futura v Verdana -- The hands of unlettered men : Doves -- The ampersand's final twist -- Baskerville is dead (long live Baskerville) : Mrs. Eaves & Mr. Eaves -- Tunnel visions -- What is it about the Swiss? : Frutiger -- Road Akzidenz -- DIY -- What the font? -- Can a font be German, or Jewish? : Futura -- American Scottish : Moderns, Egyptians, and fat faces -- Gotham is go -- Pirates and clones : Optima -- The clamour from the past : Sabon -- Breaking the rules : The interrobang -- The Serif of Liverpool : Vendôme -- Fox, gloves -- The worst fonts in the world -- Just my type.
Summary Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do fonts come from and why do we need so many? Who is behind the businesslike subtlety of Times New Roman, the cool detachment of Arial, or the maddening lightness of Comic Sans (and the movement to ban it)? Type faces are now 560 years old, but we barely knew their names until about twenty years ago, when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Garfield unravels our age old obsession with the way our words look. This book investigates a range of modern mysteries, including how Helvetica took over the world, what inspires the seemingly ubiquitous use of Trajan on bad movie posters, and what makes a font look presidential, male or female, American, British, German, or Jewish. From the typeface of Beatlemania to the graphic vision of the Obama campaign, fonts can signal a musical revolution or the rise of an American president. This book is a must-read for the design conscious that will forever change the way you look at the printed word. -- Book Jacket.
Subject Type and type-founding.
Graphic design (Typography)
Type and type-founding.
Typography.
Graphic design (Typography) (OCoLC)fst00946640
Type and type-founding. (OCoLC)fst01159951
ISBN 9781592406524
1592406521

 
    
Available items only