| Description |
1 online resource (112 pages) : color illustrations. |
|
text txt rdacontent |
|
computer c rdamedia |
|
online resource cr rdacarrier |
| Series |
Sports brands |
|
Sports brands (Essential Library (Firm))
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Under Armour rebounds -- It started with sweat -- A big break on the big screen -- Rise, fall, and rise again -- Under Armour innovation -- Powering college and pro athletes -- Supporting youth athletes -- Marketing and messaging -- Essential facts. |
| Summary |
Chronicles the history of Under Armour, and examines how they work with and influence sports leagues, teams, and players, and its role in the lives of everyday consumers. Highlights innovations in athletic apparel that Under Armour has introduced. Includes color photographs, sidebars, a glossary, and additional resources. |
| Audience |
9-12. |
|
1250 Lexile. |
| System Details |
Mode of access: World Wide Web. |
| Note |
Description based on book record. |
| Subject |
Under Armour (Firm)
|
|
Sport clothes industry -- History.
|
|
Clothing industry -- History.
|
|
Electronic books.
|
| ISBN |
9781098270926 |
|
