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Author Zemsky, Robert, 1940- author.

Title The market imperative : segmentation and change in higher education / Robert Zemsky and Susan Shaman.

Publication Info. Baltimore, Maryland : Johns Hopkins University Press, 2017.


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  378.101 Z42m 2017    ---  Axe Inventory 2022
1 copy being processed for Axe Acquisitions Order.
Description 138 pages : illustrations ; 24 cm.
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series Reforming higher education: innovation and the public good
Reforming higher education.
Bibliography Includes bibliographical references (pages 127-129) and index.
Contents Prologue -- Market Price -- Sectors and Segments -- Student Consumers -- Jobs -- Fifty States -- Faculty -- Knowing the Territory -- Epilogue.
Summary "It is no surprise that college tuition and student debt are on the rise. Universities no longer charge tuition to simply cover costs. They are market enterprises that charge whatever the market will bear. Institutional ambition, along with increasing competition for students, now shapes the economics of higher education. In The Market Imperative, Robert Zemsky and Susan Shaman argue that too many institutional leaders and policymakers do not understand how deeply the consumer markets they promoted have changed American higher education. Instead of functioning as a single integrated industry, higher education is in fact a collection of segmented and more or less separate markets. These markets have their own distinctive operating constraints and logics, especially regarding price. But those most responsible for federal higher education policy have made a muck of the enterprise, while state policymaking has all but disappeared, the victim of weak imaginations, insufficient funding, and an aversion to targeted investment. Chapter by chapter, The Market Imperative draws on new data developed by the authors in a Gates Foundation-funded project to describe the landscape: how the market for higher education distributes students among competing institutions; what the job market is looking for; how markets differ across the fifty states; and how the higher education market determines the kinds of faculty at different kinds of institutions. The volume concludes with a three-pronged set of policies for making American higher education mission centered as well as market smart. Although there is no "one-size-fits-all" approach for reforming higher education, this clearly written book will productively advance understanding of the challenges colleges and universities face by providing a mapping of the configuration of the market for an undergraduate education"-- Provided by publisher.
Subject Education, Higher -- Economic aspects -- United States.
Universities and colleges -- Economic aspects -- United States.
Universities and colleges -- United States -- Administration.
Business and education -- United States.
Business and education. (OCoLC)fst01429992
Education, Higher -- Economic aspects. (OCoLC)fst00903047
Universities and colleges -- Administration. (OCoLC)fst01161604
Universities and colleges -- Economic aspects. (OCoLC)fst01161691
United States. (OCoLC)fst01204155
Added Author Shaman, Susan, author.
ISBN 9781421424118 hardcover
1421424118 hardcover
9781421424125 electronic book

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