| Description |
1 online resource |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
| Summary |
Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools -- NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer interaction, and over 20 years of visual analytic theory and information visualization into a simple tool anyone can use. This makes NodeXL of interest not only to end-users but also to researchers and students studying visual and network analytics and their application in the real world. In Analyzing Social Media Networks with NodeXL, members of the NodeXL development team up provide readers with a thorough and practical guide for using the tool while also explaining the development behind each feature. Blending the theoretical with the practical, this book applies specific SNA instructions directly to NodeXL, but the theory behind the implementation can be applied to any SNA. *Walks readers through using NodeXL while explaining the theory and development behind each step, providing takeaways that can apply any SNA *Demonstrates how visual analytics research can be applied to SNA tools for the mass market *Presents readers with case studies using NodeXL on popular networks like email, Facebook, Twitter, and wikis. |
| Contents |
I. Getting Started with Analyzing Social Media Networks -- Introduction to Social Media and Social Networks -- Social media: New Technologies of Collaboration -- Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections -- II. NodeXL Tutorial: Learning by Doing -- 4. Getting Started with NodeXL, Layout, Visual Design, and Labeling -- 5. Calculating and Visualizing Network Metrics€ -- 6. Preparing Data and Filtering -- 7. Clustering and Grouping -- III Social Media Network Analysis Case Studies -- 8. Email: The Lifeblood of Modern Communication -- 9. Thread Networks: Mapping Message Boards and Email Lists -- 10. Twitter: Conversation, €Entertainment, And Information, All in One Network!€- Scott Golder, Cornell University, Vladimir Barash, Cornell University -- 11. Visualizing and Interpreting Facebook Networks€- Bernie Hogan, Oxford Internet Institute -- 12. WWW Hyperlink Networks€- Robert Ackland, ANU -- 13. Flickr: Linking People, Photos, and Tags€- Eduarda Mendes Rodrigues, Microsoft Research, Natasa Milic-Frayling, Microsoft Research -- 14. YouTube: Contrasting Patterns€of Interaction and Prominence€- Dana Rotman and Jennifer Golbeck -- 15. Wiki Networks: Connections of Creativity and Collaboration€- Ted Welser, University of Maryland, Derek Hansen, University of Maryland -- Appendix- NodeXL for Programmers- Tony Capone. |
| Bibliography |
Includes bibliographical references and index. |
| Note |
Print version record. |
| Subject |
NodeXL.
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NodeXL
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Data mining -- Computer programs.
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Information visualization -- Computer programs.
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Webometrics -- Computer programs.
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Online social networks.
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Exploration de données (Informatique) -- Logiciels.
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Visualisation de l'information -- Logiciels.
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Cybermétrie -- Logiciels.
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Réseaux sociaux (Internet)
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Information visualization -- Computer programs
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Online social networks
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| Added Author |
Schneiderman, Ben.
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Smith, Marc A., 1965-
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| Other Form: |
Print version: Hansen, Derek L. Analyzing social media networks with NodeXL. Amsterdam ; Boston : M. Kaufmann, ©2010 9780123822291 0123822297 (DLC) 2010019806 (OCoLC)633138911 |
| ISBN |
9780123822291 (paperback) |
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0123822297 (paperback) |
| Standard No. |
CHNEW 001009808 |
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CHVBK 519242912 |
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DEBBG BV039827084 |
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DEBBG BV042300700 |
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DEBSZ 367744821 |
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DKDLA 860900-katalog:10408229 |
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NZ1 13641737 |
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NZ1 15187758 |
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CHNEW 001026480 |
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AU@ 000059304991 |
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AU@ 000067093986 |
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