1 copy being processed for Axe Acquisitions Order.
Edition
Second edition, Revised edition.
Description
vii, 275 pages : illustrations ; 23 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Note
Includes index.
Contents
SECTION I: PLAN. 1. Web site planning -- 2. Elements of usability -- 3. Space, grids & responsive design ; SECTION II: DESIGN. 4. Anatomy of a web page -- 5. The elements of web design -- 6. Web typography ; SECTION III: OPTIMIZE. 7. Search engine optimization -- 8. Marketing & conversion -- 9. Analysis.
Summary
"'Above the Fold' is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project." -- from the publisher.