Part I: The crossroads -- Same road, same (lack of) results -- A harder but higher road -- Part II: The principles -- Context: where clout begins and ends -- Rhetoric: the art of influence -- Psychology: the science of influence -- Part III: The climb -- Plan -- Persist through roadblocks -- Prepare to evaluate -- Evaluate with the right methods -- Adjust -- Reach the top -- but don't stop.
Summary
"Clout explains the key principles of influence and how to apply them to web content"--Back cover.
