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Author Harwood, Martin.

Title Landing page optimization for dummies / by Martin Harwood and Mike Harwood.

Imprint Hoboken, N.J. : Wiley Pub., 2009.


Location Call No. OPAC Message Status
 Axe Books 24x7 IT E-Book  Electronic Book    ---  Available
Description 1 online resource (xviii, 385 pages) : illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series For dummies
--For dummies.
Summary "Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid"--Resource description page.
Note Print version record.
Contents pt. 1. Landing Page Basics -- Ch. 1. Introducing Landing Page Optimization -- Ch. 2. Understanding Online Marketing Basics -- Ch. 3. Preparing for Your Landing Page -- pt. II. Building Landing Pages -- Ch. 4. Identifying Key Landing Page Elements -- Ch. 5. The "Best Practices" of Landing Page Aesthetics -- Ch. 6. Writing for Landing Pages -- Ch. 7. Building Customer Trust -- pt. III. Getting to Know Your Customers -- Ch. 8. Getting to Know Your Audience -- Ch. 9. Meeting Your Visitors' Expectations -- Ch. 10. Improving Customer Communications -- pt. IV. Increasing Your Sales -- Ch. 11. Understanding E-Commerce and Closing Online Sales -- Ch. 12. Fine-Tuning Your Landing Page -- pt. V. Driving More Visitors to Your Site -- Ch. 13. Using Keywords Effectively -- Ch. 14. Understanding Search Engine Marketing -- Ch. 15. Driving Traffic with Ads, Articles, and Other Tricks -- Ch. 16. Paying for Your Clicks -- Ch. 17. Running a Google PPC Campaign -- pt. VI. The Part of Tens -- Ch. 18. Ten-Point Landing Page Inspection -- Ch. 19. Ten Surefire Ways to Increase Conversion Rates.
Subject Internet marketing.
Web sites -- Internet marketing.
Internet marketing.
Web sites -- Internet marketing.
Internet marketing. (OCoLC)fst00977272
Genre/Form Electronic books.
Added Author Harwood, Mike.
Other Form: Print version: Harwood, Martin. Landing page optimization for dummies. Hoboken, NJ : Wiley Pub., 2009 9780470502112 (DLC) 2009935230 (OCoLC)319498747
ISBN 0470502118
Standard No. AU@ 000053259581
DEBSZ 355416220
DEBSZ 372893376

Available items only