| Description |
1 online resource (xxi, 222 pages) : illustrations |
|
text txt rdacontent |
|
computer c rdamedia |
|
online resource cr rdacarrier |
| Series |
Chandos Internet series |
|
Chandos internet series.
|
| Bibliography |
Includes bibliographical references (pages 207-218) and index. |
| Contents |
The trilogy: users, webpages and search engines. Relationships; Users; Webpages; Search engines; Recommendations on the use of SEO -- Elements of website visibility and research. Models; Model result comparison -- The good ones. Inlinks; Body keywords; Hypertext / anchor text; Metatags; TITLE tag; H1 tag; Outlinks; Age of site; Domain names; Search engine submission; Age of document; HTML naming conventions; Age of link; Other categories -- The bad ones. Link spamdexing; Keyword spamdexing; Server accessibility to bots; Similar / duplicate content; Flash; External links to low-quality / spamdexing sites; Frames; Duplicate title / metatags; Graphics; A word from the search engines -- The ugly ones. A fight, or a partnership?; The hats; Search engine policies and penalties; From bad to ugly: the top two -- Case studies. SA-Cycling; Louw & Coetzee; Grapetek, Uvasys; Xi Crypt -- Recommendations and the future. Management vs the technical guys; Search engine developments; future trends. |
| Summary |
A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed. |
| Access |
Use copy Restrictions unspecified star MiAaHDL |
| Reproduction |
Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2011. MiAaHDL |
| System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
| Processing Action |
digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL |
| Note |
Print version record. |
| Language |
English. |
| Subject |
Web search engines.
|
|
Web sites -- Design.
|
|
Web sites -- Ratings and rankings.
|
|
Moteurs de recherche sur Internet.
|
|
Sites Web -- Conception.
|
|
Sites Web -- Classement.
|
|
COMPUTERS -- General.
|
|
Web search engines
|
|
Web sites -- Design
|
|
Web sites -- Ratings and rankings
|
|
Ranking
|
|
Website
|
|
Web-Seite
|
|
Sichtbarkeit
|
| Indexed Term |
Web sites Design |
|
Web sites Ratings and rankings |
| Other Form: |
Print version: Weideman, Melius. Website visibility 9781843344742 (OCoLC)262719815 |
| ISBN |
9781780631790 (electronic bk.) |
|
1780631790 (electronic bk.) |
|
9781843344742 |
|
1843344742 |
|
1843344734 |
|
9781843344735 |
| Standard No. |
AU@ 000050625365 |
|
AU@ 000055950731 |
|
CHNEW 001011769 |
|
DEBBG BV042314257 |
|
DEBSZ 414270460 |
|
DEBSZ 431640173 |
|
DEBSZ 449417654 |
|
GBVCP 797008918 |
|
AU@ 000062532041 |
|
