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Author Mortensen, Dennis R., 1972-

Title Yahoo! Web analytics : tracking, reporting, and analyzing for data-driven insights / Dennis R. Mortensen.

Imprint Indianapolis, Ind. : Wiley Pub., 2009.

Copies

Location Call No. OPAC Message Status
 Axe Books 24x7 IT E-Book  Electronic Book    ---  Available
Description 1 online resource (xxii, 383 pages, [16] pages of plates) : illustrations (some color).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Serious skills
Serious skills.
Summary "Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!'s free Web analytics tool . This detailed resource from Yahoo!'s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It's a must-read for all analytics professionals and those who want to be"--Resource description page.
Bibliography Includes bibliographical references and index.
Contents Cover -- Foreword -- Acknowledgments -- About the Author -- Contents -- Introduction -- Who Should Read This Book? -- Book Companion Websites -- Contacting the Author -- Part I: Advanced Web Analytics Installation -- Chapter 1: Getting Started -- Chapter 2: Content and Advanced Conversion Tracking -- Chapter 3: Enterprise Campaign Tracking -- Chapter 4: Merchandising Tracking and Reporting -- Chapter 5: Advanced Instrumentation -- Part II: Utilizing an Enterprise Web Analytics Platform -- Chapter 6: Working with Report Results -- Chapter 7: Customizing Report Results -- Chapter 8: Using Basic Reports as Templates for Customization -- Chapter 9: Using Dashboards -- Chapter 10: Distinctive Reports and Usage -- Part III: Actionable Insights -- Chapter 11: Paid Search Analysis and Optimization -- Chapter 12: Form Analysis and Optimization -- Chapter 13: Content Optimization and Competitive Analysis -- Dashboard Examples -- Appendix: Yahoo! Web Analytics Web Services API -- API Framework -- API Calls -- Index.
Note Print version record.
Subject Yahoo! Web analytics.
Yahoo! Web analytics.
Yahoo! Web analytics. (OCoLC)fst01796465
Web usage mining -- Computer programs.
Internet users -- Statistics -- Data processing.
Web sites -- Statistics -- Data processing.
Consumers' preferences -- Data processing.
COMPUTERS -- Digital Media -- General.
COMPUTERS -- Web -- User Generated Content.
COMPUTERS -- Interactive & Multimedia.
COMPUTERS -- Web -- Site Design.
Web usage mining -- Computer programs.
Internet users -- Statistics -- Data processing.
Web sites -- Statistics -- Data processing.
Consumers' preferences -- Data processing.
Internet users. (OCoLC)fst00977300
Web sites. (OCoLC)fst01173248
Genre/Form Electronic books.
Other Form: Print version: Mortensen, Dennis R., 1972- Yahoo! Web analytics. Indianapolis, Ind. : Wiley Pub., 2009 9780470424247 0470424249 (DLC) 2009009722 (OCoLC)276334295
ISBN 9780470524091 (electronic bk.)
047052409X (electronic bk.)
9780470555187 (electronic bk. ; Adobe Digital Editions)
0470555181 (electronic bk. ; Adobe Digital Editions)
9780470555163 (electronic bk. ; Mobipocket Reader)
0470555165 (electronic bk. ; Mobipocket Reader)
0470424249
9780470424247
Standard No. AU@ 000048798758
DEBSZ 355414643
DEBSZ 372817270
DEBSZ 396260683
HEBIS 291486789

 
    
Available items only