Description |
1 online resource (xxi, 222 pages) : illustrations |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
Series |
Chandos Internet series |
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Chandos internet series.
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Bibliography |
Includes bibliographical references (pages 207-218) and index. |
Contents |
The trilogy: users, webpages and search engines. Relationships; Users; Webpages; Search engines; Recommendations on the use of SEO -- Elements of website visibility and research. Models; Model result comparison -- The good ones. Inlinks; Body keywords; Hypertext / anchor text; Metatags; TITLE tag; H1 tag; Outlinks; Age of site; Domain names; Search engine submission; Age of document; HTML naming conventions; Age of link; Other categories -- The bad ones. Link spamdexing; Keyword spamdexing; Server accessibility to bots; Similar / duplicate content; Flash; External links to low-quality / spamdexing sites; Frames; Duplicate title / metatags; Graphics; A word from the search engines -- The ugly ones. A fight, or a partnership?; The hats; Search engine policies and penalties; From bad to ugly: the top two -- Case studies. SA-Cycling; Louw & Coetzee; Grapetek, Uvasys; Xi Crypt -- Recommendations and the future. Management vs the technical guys; Search engine developments; future trends. |
Summary |
A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed. |
Access |
Use copy Restrictions unspecified star MiAaHDL |
Reproduction |
Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2011. MiAaHDL |
System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
Processing Action |
digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL |
Note |
Print version record. |
Language |
English. |
Subject |
Web search engines.
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Web sites -- Design.
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Web sites -- Ratings and rankings.
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Moteurs de recherche sur Internet.
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Sites Web -- Conception.
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Sites Web -- Classement.
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COMPUTERS -- General.
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Web search engines
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Web sites -- Design
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Web sites -- Ratings and rankings
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Ranking
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Website
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Web-Seite
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Sichtbarkeit
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Indexed Term |
Web sites Design |
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Web sites Ratings and rankings |
Genre/Form |
Electronic book.
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Electronic books.
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Other Form: |
Print version: Weideman, Melius. Website visibility 9781843344742 (OCoLC)262719815 |
ISBN |
9781780631790 (electronic bk.) |
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1780631790 (electronic bk.) |
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9781843344742 |
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1843344742 |
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1843344734 |
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9781843344735 |
Standard No. |
AU@ 000050625365 |
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AU@ 000055950731 |
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CHNEW 001011769 |
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DEBBG BV042314257 |
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DEBSZ 414270460 |
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DEBSZ 431640173 |
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DEBSZ 449417654 |
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GBVCP 797008918 |
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AU@ 000062532041 |
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