| Description |
xiv, 270 pages : illustrations, portraits, facsimiles ; 23 cm |
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text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
| Series |
ACLS Humanities E-Book.
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| Bibliography |
Includes bibliographical references (pages 247-261) and index. |
| Contents |
All-American masks : creaming and coloring the wartime face -- Tender hands and average legs : shaping disparate extremities -- Pleasant aromas and good scents : cleansing the body politic -- Proper attire and streamlined silhouettes : clothing the home front figure -- Sacrifice and agreeability : cultivating right minds. |
| Summary |
The author examines how extensively women's bodies and minds became "battlegrounds" in the U.S. fight for victory in World War II. Women were led to believe that the nation's success depended on their efforts, not just on factory floors, but at their dressing tables, bathroom sinks, and laundry rooms. They were to fill their arsenals with lipstick, nail polish, creams, and cleansers in their battles to meet the standards of ideal womanhood touted in magazines, newspapers, billboards, posters, pamphlets and in the rapidly expanding pinup genre. Scrutinized and sexualized in new ways, women understood that their faces, clothes, and comportment would indicate how seriously they took their responsibilities as citizens. The author also shows that the wartime rhetoric of freedom, democracy, and postwar opportunity coexisted uneasily with the realities of a racially stratified society. The context of war created and reinforced whiteness, and McEuen explores how African Americans grappled with whiteness as representing the true American identity. Using perspectives of cultural studies and feminist theory, this book offers a broad look at how women on the American home front grappled with a political culture that used their bodies in service of the war effort. |
| Reproduction |
Electronic text and image data. Ann Arbor, Mich. : University of Michigan, Michigan Publishing, 2022. EPUB file. ([ACLS Humanities E-Book]) |
| Note |
All rights reserved. |
| Subject |
Women -- United States -- History -- 20th century.
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World War, 1939-1945 -- United States.
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Femininity -- United States -- History -- 20th century.
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Advertising -- Cosmetics -- History -- 20th century.
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Advertising -- Clothing and dress -- History -- 20th century.
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Women -- history |
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Femininity -- history |
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Femmes -- États-Unis -- Histoire -- 20e siècle.
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Guerre mondiale, 1939-1945 -- États-Unis.
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Féminité -- États-Unis -- Histoire -- 20e siècle.
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Cosmétiques -- Publicité -- Histoire -- 20e siècle.
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Vêtements -- Publicité -- Histoire -- 20e siècle.
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Advertising -- Clothing and dress.
(OCoLC)fst00797583
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Advertising -- Cosmetics.
(OCoLC)fst00797595
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Femininity. (OCoLC)fst00922657
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Women. (OCoLC)fst01176568
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United States. (OCoLC)fst01204155
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Werbung.
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Frau.
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Weiblichkeit.
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Gesellschaft.
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Frauenbild.
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Weltkrieg.
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USA.
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World War (1939-1945) (OCoLC)fst01180924 |
| Chronological Term |
1900-1999
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| Genre/Form |
History. (OCoLC)fst01411628
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Electronic books.
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| Added Author |
American Council of Learned Societies.
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| Added Title |
ACLS Humanities E-Book. URL: http://www.humanitiesebook.org/ |
| ISBN |
9780820329048 (hardcover ; alk. paper) |
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0820329045 (hardcover ; alk. paper) |
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9780820329055 (pbk. ; alk. paper) |
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0820329053 (pbk. ; alk. paper) |
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9780820337586 (ebook) |
| Standard No. |
2027/heb34638 hdl |
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