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Author Muly, Miriam.

Title The 85% niche : the power of women of all colors--Latina, Black, Asian / Miriam Muly.

Publication Info. Ithaca, NY : Paramount Market Pub., [2009]


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (xxviii, 228 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Includes index.
Contents Economic opportunity 1: Women -- The power of women of all colors -- Where diversity trumps gender -- Latina voices -- Black voices of the African diaspora -- Asian-American voices -- Mothers of color -- Entrepreneurial women of power -- Corporate commitment and marketing strategy -- Automotive spotlight: General Motors Corporation -- Beauty products spotlight: Avon Products, Inc. -- Financial services spotlight: Comercia Incorporated -- Appendix, The boardroom circle: 85% niche leadership interviews.
Note Print version record.
Subject Women consumers -- United States.
Minority consumers -- United States.
Consumers, Black -- United States.
Hispanic American consumers -- United States.
Target marketing -- United States.
Women in marketing -- United States.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Consumers, Black. (OCoLC)fst00876454
Hispanic American consumers. (OCoLC)fst00957375
Minority consumers. (OCoLC)fst01023346
Target marketing. (OCoLC)fst01143138
Women consumers. (OCoLC)fst01177530
Women in marketing. (OCoLC)fst01177918
United States. (OCoLC)fst01204155
Business & Economics.
Marketing & Sales.
Genre/Form Electronic books.
Added Title 85 percent niche : the power of women of all colors
Other Form: Print version: Muly, Miriam. 85% niche 9780980174557 (DLC) 2010278006 (OCoLC)299122661
ISBN 9781461944492 (electronic bk.)
146194449X (electronic bk.)
Standard No. AU@ 000053265826
DEBBG BV042959579
DEBSZ 423722891
GBVCP 799442437

Available items only