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Author Witter, Lisa.

Title The she spot : why women are the market for changing the world--and how to reach them / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg.

Imprint San Francisco : Berrett-Koehler Publishers, 2008.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Edition 1st ed.
Description 1 online resource (xxiii, 187 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series A BK business book
BK business book.
Bibliography Includes bibliographical references (pages 157-168) and index.
Contents Introduction : A women-centered (marketing) revolution -- pt. 1. Understanding the she spot -- Why women matter -- How women think -- What women want -- pt. 2. How to hit the she spot -- Care -- Connect -- Cultivate -- Control -- pt. 3. Where to hit the she spot -- Where to reach women -- Segmenting the women's market -- Conclusion : The not-so-secret secret to changing the world.
Summary Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.
Subject Women consumers -- United States.
Social marketing -- United States.
Women in nonprofit organizations -- United States.
BUSINESS & ECONOMICS -- Marketing -- Research.
BUSINESS & ECONOMICS -- Marketing -- General.
Social marketing. (OCoLC)fst01122635
Women consumers. (OCoLC)fst01177530
Women in nonprofit organizations. (OCoLC)fst01177934
United States. (OCoLC)fst01204155
Genre/Form Electronic books.
Added Author Chen, Lisa, 1973-
Other Form: Print version: Witter, Lisa. She spot. 1st ed. San Francisco : Berrett-Koehler Publishers, 2008 9781576754726 (DLC) 2008009811 (OCoLC)213222933
ISBN 9781576757833 (electronic bk.)
1576757838 (electronic bk.)
9781609944285 (electronic bk.)
1609944283 (electronic bk.)
Standard No. 9786612299209
AU@ 000051411712
AU@ 000062462647
DEBBG BV043119937
DEBBG BV044131520
DEBSZ 396221181
DEBSZ 422033650
NZ1 13335713
NZ1 15198539

Available items only