Includes bibliographical references (pages 157-168) and index.
Introduction : A women-centered (marketing) revolution -- pt. 1. Understanding the she spot -- Why women matter -- How women think -- What women want -- pt. 2. How to hit the she spot -- Care -- Connect -- Cultivate -- Control -- pt. 3. Where to hit the she spot -- Where to reach women -- Segmenting the women's market -- Conclusion : The not-so-secret secret to changing the world.
Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.