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Author Hera, Teresa de la, author.

Title Digital gaming and the advertising landscape / Teresa de la Hera.

Publication Info. Amsterdam : Amsterdam University Press, [2019]

Copies

Location Call No. OPAC Message Status
 Axe JSTOR Open Ebooks  Electronic Book    ---  Available
Description 1 online resource (208 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Games and play
Games and play (Amsterdam, Netherlands)
Bibliography Includes bibliographical references and index.
Contents 1. Digital Games and the Advertising Landscape: An Introduction; Part I: Digital Games as an Advertising Medium; 2. Advergames: A Definition; 3. Advergames' History; 4. Advergames' Effectiveness; Part II: Persuading Players through Digital Games; 5. The Procedural School: A Critical Analysis; 6. Persuasion through Digital Games: A Theoretical Mod; Part III: Advertising through Digital Games; 7. Persuasive Strategies for Advergames; 8. A Case Study: Tem de Tank; Conclusions
Summary The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.
Note Online resource; title from digital title page (viewed on November 26, 2019).
Language In English.
Access Open Access EbpS
Subject Computer games.
Advertising -- Computer games.
Media studies.
GAMES -- Video & Electronic.
Advertising. (OCoLC)fst00797511
Computer games. (OCoLC)fst00872108
Genre/Form Electronic books.
Computer games. (OCoLC)fst01423728
Other Form: Print version: De la Hera Conde-Pumpido, Teresa. Digital Gaming and the Advertising Landscape. Amsterdam : Amsterdam University Press, 2019
ISBN 904853867X (electronic book)
9789048538676 (electronic book)
Standard No. 10.1515/9789048538676 doi
AU@ 000066121483

 
    
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