Integrated marketing communications in risk and crisis contexts : a culture-centered approach / Robert S. Littlefield, Deanna D. Sellnow, and Timothy L. Sellnow.
Includes bibliographical references (pages 173-190) and index.
Contents
Situating culture and integrated marketing in risk and crisis communication -- The cultural imperative in risk and crisis communication best practices -- Building the cultural model of risk and crisis communication -- The IDEA model of instructional risk and crisis communication -- The culture-neutral approach -- The culturally sensitive approach -- The culture-centered approach -- Implications of emphasizing culture in risk and crisis communication -- The need for an ethical framework -- Future directions for situating culture in risk and crisis communication.
