| Description |
1 online resource (1 video file, approximately 39 min., 9 sec.) : digital, .flv file, sound |
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two-dimensional moving image tdi rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
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digital |
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video file MPEG-4 Flash |
| Note |
Title from title frames. |
| Event |
Originally produced by TV Choice in 2008. |
| Summary |
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. How it starts: the second World War prompts Coke's global expansion as every US soldier gets a bottle of Coke for five cents. Bottling plants are shifted overseas. Coca-Cola becomes a worldwide symbol of the American way of life. In the 1960s Coke is boycotted by the US civil rights movement for racist policies. By the 1980s Coca-Cola is top of the world's soft drinks - and then aims higher. Global takeover: in France people resist "coca-colonisation", denouncing the drink as a threat to their identity. In China Coke builds up a bottling network which spans the country - but is up against a long history of tea drinking. In Mexico for many people Coke and Pepsi become a kind of holy water. Outrages: Coke claims not to interfere with local politics - but in Guatemala the activities of one of its bottlers cause a scandal when employees trying to start a union are murdered. Outrages in other countries - most notoriously Colombia - also blacken the company's name. The battle goes on: Coke's quest for world domination goes on. Coke's priority is the emerging markets - countries like China and India. But critics claim the costs to local people are too high and press for government action against the company. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Coca-Cola Company -- History.
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Coca Cola (Trademark) -- History.
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Documentary films.
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| Genre/Form |
Short films.
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Documentary films.
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| Added Author |
Kanopy (Firm)
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| Added Title |
How Coca-Cola took over the world |
| Music No. |
1064969 Kanopy |
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