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Author McLuhan, Marshall, 1911-1980, author.

Title The mechanical bride : folklore of industrial man / Marshall McLuhan.

Publication Info. Boston : Beacon Press, 1967.

Copies

Location Call No. OPAC Message Status
 Axe Kansas Collection J Schick  301.15 M226m 1967    ---  Lib Use Only
Description 157 pages : illustrations ; 25 cm.
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series Beacon series in contemporary communications
A Beacon paperback ; BP 265
Beacon series in contemporary communications.
Contents Front page -- Nose for news -- The ballet Luce -- The revolution is intact -- Deep consolation -- Charlie McCarthy -- The sage of Waldorf Towers -- Freedom to listen -- Book of the hour -- Roast duck with Jefferson -- Crime does not pay -- Know-how -- Executive ability -- Heading for failure -- Plain talk -- The great books -- Galluptians -- Market research -- Emily Post -- Co-education -- The poor rich -- Men of distinction -- How not to offend -- Li'l Abner -- Orphan Annie -- Bringing up father -- Blondie -- The bold look -- From top to toe -- Looking up to my son -- Eye appeal -- Woman in a mirror -- Husband's choice -- Magic that changes mood -- The drowned man -- The voice of the lab -- Love-goddess assembly line -- The mechanical bride -- Superman -- Tarzan -- The corpse as still life -- From Da Vinci to Holmes -- First breakfast at home -- Understanding America -- Freedom-American style -- Cokes and cheesecake -- Love novice -- The law of the jungle -- Education -- I'm tough -- What it takes to stay in -- Murder the umpire -- I am the Bill of Rights -- The tough as Narcissus -- Bogart hero -- Pollyanna digest -- Money in comics -- Corset success curve -- Horse opera and soap opera.
Subject Social psychology.
Advertising.
Consumers -- United States.
Advertising. (OCoLC)fst00797511
Consumers. (OCoLC)fst00876410
Social psychology. (OCoLC)fst01122816
United States. (OCoLC)fst01204155
ISBN 0807061891 (paper)
9780807061893 (paper)

 
    
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