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| Title |
Winning at new products [electronic resource] : creating value through innovation / Robert G. Cooper. |
|
| Imprint |
New York : Basic Books, c2011. |
|
| Axe ProQuest E-Book
|
Electronic Book |
--- |
Available |
| Edition |
4th ed. |
| Description |
xv, 391 p. : ill. |
| Bibliography |
Includes bibliographical references and index. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
New products.
|
| Genre/Form |
Electronic books.
|
| Added Author |
ProQuest (Firm)
|
| ISBN |
9780465025787 (pbk. : alk. paper) |
|
9780465025848 (electronic bk.) |
|
