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Author Tracy, Brian.

Title Business strategy / Brian Tracy.

Publication Info. New York : American Management Association, [2015]


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Brian Tracy success library
Brian Tracy success library.
Bibliography Includes bibliographical references and index.
Note Print version record.
Summary In this concise and practical book, the author shares the most important lessons for strategic planning. Readers will discover how to: ask the five key questions vital to any strategic plan; determine a corporate mission that lifts and inspires people; gain valuable insight with market share/market growth and strategy/operations matrices; define themselves in relation to their competition; utilize the concept of "driving force"; anticipate crises; reposition their business with new products, services, and technologies; and measure success via clear financial objectives. Incorporating examples ranging from Alexander the Great to IBM and General Electric, Tracy gives readers proven ideas for increasing their company's ROI and maximizing their strengths and opportunities. -- Edited summary from book.
Contents Machine generated contents note: 1. Introduction to Strategy: Alexander the Great -- 2. The Principles of Effective Strategy -- 3. Five Questions in Strategic Planning -- 4. The Key Players in Setting Strategy -- 5. Values, Vision, and Purpose -- 6. Determine Your Corporate Mission -- 7. Back from the Future -- 8. Strategic Areas for Consideration -- 9. The Driving Force: Key to Strategy -- 10. Four Central Concepts in Strategic Planning -- 11. Concentrate on What You Do Well -- 12. Adjacency Moves -- 13. Have a Divestment Strategy -- 14. Zero-Based Thinking -- 15. Take the Offensive -- 16. Flexibility Wins -- 17. Create New Markets -- 18. Choose Your Competition -- 19. Engage the Entire Company -- 20. Organizational Structure Makes a Difference -- 21. The Five Phases of Strategy Formulation and Implementation.
Subject Strategic planning.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Strategic planning. (OCoLC)fst01134371
Genre/Form Electronic books.
Other Form: Print version: Tracy, Brian. Business strategy 9780814436271 (DLC) 2014049983 (OCoLC)898167003
ISBN 9780814436288 (electronic bk.)
0814436285 (electronic bk.)
Standard No. AU@ 000056693563
DEBBG BV044073532
DEBSZ 456353518
DEBSZ 475039661
NZ1 16176482
UKMGB 018919735

Available items only