Includes bibliographical references (p. 80-84) and index.
Contents
Teens encounter advertising from a variety of sources / American Academy of Pediatrics -- Advertisers view teens as marketing opportunities / Mary Story and Simone French -- Brands, not marketers, define teens / Deanna Zammit -- Advertisers seeks early brand loyalty from youths / Julie Bosman -- Advertising alone cannot be blamed for childhood obesity / Chris Moerdyk -- Humorous advertisements get teens to stop smoking / Lianne George -- Innovative advertisements can prevent teen smoking / Theresa Howard -- Junk food advertising is contributing to childhood obesity / Elizabeth Olson -- Television advertising may play a role in childhood obesity / Sonia Livingstone -- Teens and parents should be wary of military marketing / Josh Golin.
